Couple of posters for numerous Boxing events I help promote at Scala.
For me the most exciting and anticipated of all our digital magazines. We had some great interviews during a year that was endorsed in sports due to the Olympics.
A biannual release of our digital magazine launched in 2012 as a physical form, available in most outlets. This was a big and somewhat frightening step for us that pulled off!
One venture for ActivInstinct is working on a Digital Magazine. As Head Creative I was ecstatic when it was shortlisted for Digital Magazine Awards against some big publishing Houses.
One very interesting part of my job, is creating material directed for different audiences. Therefore research and knowledge of the demographic before design is essential.
A collection of branded adverts in Runner's World. I'm still not over the novelty of going into my local shop and getting excited over seeing my advert in a magazine.
Outdoor Fitness is my favourite publication, the brands can be so diverse with initial creative and direction. Also find it fascinating growing with a brand less established in the print market, you see a growth and essentially are developing with them.
From time to time I am asked to create leaflets as supplements or to be given out at events etc. I find the structure and premise completely different to that of an advert. Less is better in this circumstance.